Wednesday, December 3, 2008

Who is More Powerful? Finance or Marketing Guys?



Before i write anything, i would like to make it clear that i am doing my majors In Banking & Finance. Now that should not make me bias towards a particular side.I strongly believe we as human beings do selling continuously in some way or the other sell, weather its HR manager selling a company to employee, or CEO selling it to investor, a top notch Investment banker pricing the issue and selling it to the Public.Selling may sound sad or to some of you harsh but then its an integral part of marketing. Now some of you may say, hey i want to get into Equity Research,i want to do Financial Modeling, why should i sell,if not that question then what should i sell; interesting my friend Abhishek Arora once said, Equity Research is of two types Buy side and sell side, one that you sell to management for proprietary trades executed by brokerage house and other either sold to your clients (generally Institutional)for the fees, and the other one which is made open to public through analyst upgrades/downgrades, bottom line is if you are an excellent analyst but you dont know how to put it in words and present it to clients,and pitch the report properly there will be no takers and all that excellence ,brilliance and exuberance with which you make the report goes in vain. See if you have good analytical skills you can have a nice job travel first class have a stiff life,but can u reach to the Top, my readers would have seen the 1985 flick WALLSTREET , Gordon Geckko was not an analyst but a great street smart marketer.we all know the Success story which Apple Inc. has crafted the person responsible for making Apple Steve Wozniac (hey who's this Guy a typing error ) no sir no typing error the Brain Behind apple was of Wozniac,still we say it was a brain child of Steve Jobs.Who took Wipro from $250 million Co. to a $1 billion Enterprise, it was Vivek Paul the most charismatic CEO. You might feel why this guy is writing this article many of you reading this feel that Marketing is for wimps no its not the case the most infuential and sucessful people born who have made History were /are good marketers .Another reason i am of this view point is that God is a smart kid sitting out there, we can improve our soft /negotiation skills to a large extent but not our analytical. And i belive the key to sucess in life is identify your weakness and play to your strengths !

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